Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.1
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Author of PPC Epiphany. Great blog with some advanced PPC tactics.
A method to structure Google shopping campaigns with keyword-like targeting.
Five articles you need to read that are key to digital marketing
AdWords script to get keyword information from webpages using IBM Watson.
I’ve been seeing a literal ton of AdRoll ads on Facebook. Saved this after poking around a bit. Haven’t dived in yet.
Dynamic Search Ads are something I’ve been utilizing more regularly, specifically in conjuction with remarketing audiences. This article gives a good introduction to some other targeting options.
Fred from Optmyzr has a whole host of scripts he encourages Optmyzr’s clients to use. Here’s a freebie for those who are working with Ad Grants Accounts.
Ever have a web dev that didn’t let you know the site was down? This script notifies you when sites are down so you can pause campaigns.
If I only had 30 seconds to audit an account, this is what I would look at. This two variable ratio tells you how well a paid search campaign is optimized.
Over the past little while, Google has made significant changes to PPC policy. I’ve had my own frustrations, but maybe it’s for the best?
The general approach Cambridge Analytica took with the campaigns they ran for the 2016 U.S. presidential election.
Googler-written article on an approach to key performance indicators in-process(metric-level) and in real life.