RYAN COOK

A Curated Collection of Notes for Marketers:

Select your topic(s) below:

StyleGAN - AI image generation tool

See that picture of a person? AI did that, and that person doesn’t exist.

added 02/28/19read more
What Great Data Analysts Do article

Different types of data people: Machine Learning, Statistics, and Analytics

added 02/28/19read more
Generating datasets to learn Data Science resource

A brief rundown of methods/packages/ideas to generate synthetic data for self-driven data science projects and deep diving into machine learning methods.

added 02/28/19read more
Towards Data Science influencer

Quickly becoming a regular check-in for ideas and methods for Data Science.

added 02/28/19read more
Pulling Google Analytics into a Jupyter Notebook resource

Chapter 6 of a series from Humanlytics complete with code examples and more.

added 02/28/19read more

Forestry.io Headless CMS tool

This monster platform auto-integrated this Jekyll site into their CMS with no coding. Actually stopped me from rebuilding this site.

added 02/28/19read more
Ooo...Shiny Gradient Effect resource

Kind of decent hover over effect. CSS only.

added 02/28/19read more
Web Developer Roadmap in 2018 resource

DIY instructions on how to be one of three types of web developer in 2018: Frontend, Backend, or Dev Ops.

added 11/25/18read more
Top 10 Atom Packages resource

Commonly used workflow addons for the open-source code editor, Atom. Thanks for sharing, Dave.

added 11/14/18read more
How to make a subdomain in Netlify resource

Simple instructions on how to create a subdomain in Netlify when using their DNS management.

added 11/05/18read more

Martin Röttgerding influencer

Author of PPC Epiphany. Great blog with some advanced PPC tactics.

added 02/28/19read more
How to use keywords in Google Shopping campaigns article

A method to structure Google shopping campaigns with keyword-like targeting.

added 02/28/19read more
Data Points 2.0 — Digital Marketing article

Five articles you need to read that are key to digital marketing

added 02/28/19read more
IBM Watson + AdWords Script tool

AdWords script to get keyword information from webpages using IBM Watson.

added 10/19/18read more
AdRoll's Blog: 'Dare To Grow' influencer

I’ve been seeing a literal ton of AdRoll ads on Facebook. Saved this after poking around a bit. Haven’t dived in yet.

added 10/09/18read more

Building Trust in Organizations article

Reasons why non-developers might not trust the development team to deliver a good outcome and how to improve.

added 11/25/18read more
Societal Influences on Trust article

A podcast and transcript diving into factors and influences on trust between people in places.

added 11/25/18read more
Aligning Sales & Marketing with Intercom (podcast) resource

Excellent listen or read on how sales and marketing can collaborate to create a joint “revenue plan.” Featuring Intercom’s Bryan Kotlyar and Jeff Serlin.

added 10/03/18read more
How To Prototype Organizational Change article

Signed up for the webinar but haven’t tuned in yet. Saved for later use.

added 09/20/18read more
16 Personalities: NERIS Type Explorer tool

A free variant of the Myers-Briggs Type Indicator test, useful to help teams understand how to better interact with each other.

added 10/31/17read more

Using Python for SEO auditing resource

What seems to be an incredible use of Python for SEO. Complete with Google Colab notebook.

added 02/28/19read more
Googlebot and Web Rendering Service article

Excellent article on the limitations of Googlebot’s rendering ability.

added 02/28/19read more
Rendering Javascript for SEO tool

Google’s guide on how to implement server side rendering for Googlebot.

added 02/28/19read more
A hypothesis on what stuck with the Medic Update. article

Medic seems to have rolled back for some industries in October. Some things stuck, others didn’t. Check out AJ Kohn’s opinion on what happened.

added 11/26/18read more
A list of Google Ranking Factors (some unproven) resource

A pretty extensive list of most of the factors I’ve ever heard mentioned. Thought about repurposing, still might down the road.

added 10/31/18read more

Written on Oct 19th, 2018. | 1 min

Over the past 3 years, I have spent countless hours trying to figure out how to do my job better. I've learned a lot and saved a bunch of links.

RYAN COOK